Ladan valmistaja vaikeuksissa

Ladaa valmistava AvtoVAZ teki viime vuonna 867 miljoonan euron tappiot. Tällä hetkellä AvtoVAZin kulut ovat isommat kuin yrityksen liikevaihto. AutoVAZista puolet omistavaa Renaultia pyydetään apuun. Autojen myynti Venäjällä tippui viime vuonna 36% ja Ladan myynti 31%. AvtoVAZ ei selviä ilman omistajien rahoitustukea, niinpä Renault neuvottelee muiden omistajien kanssa Nissan (17%) ja Rostec (33%) pääomasijoituksesta. Rostec on Venäjän valtion omistama konglomeraatti, joka toimii helikopterien valmistuksessa (Russian Helicopters), asetekniikassa (Kalashnikov), valmistaa ohjuksia ja tankkeja….ja autoteollisuudessa tytäryhtiö RT-Auton kautta. RT-Auto omistaa AvtoVAZia ja Kamazia. Renaultin johtaja CEO Carlos Ghosn uskoo kuitenkin jatkossa AvtoVAZiin. Ghosin mukaan tilanne näyttää numeroiden perusteella kauhistuttavalta, mutta kuitenkin askeleita oikeaan suuntaan on otettu. Lada on irtisanonut 20.000 henkeä viimeisen kahden vuoden aikana ja tuotteiden laatu on parantunut selvästi. Vaikka tänä vuonna ei ole toiveita Venäjän automarkkinoiden elpymisestä, Renault uskoo Venäjän olevan pitkällä tähtäyksellä potentiaalinen markkina-alue. Toinen asia on, että valtiojohtoinen Rostec tuskin antaa Ladan kaatua. Onhan Lada Putinin sanojen mukaan yksi Venäjän teollisuuden ylpeyksistä. Ja omistaahan Putinkin Lada Nivan. Venäjän valtion voi olettaa lähtevän mukaan Ladan pelastamiseen yhdessä Renaultin kanssa. Ruplan kurssin ollessa alhaalla Renaultia tietysti kiinnostaa myös aloittaa Ladan myynti Euroopassa uusilla Vesta ja X-Ray -malleilla. Ja olisihan ikimaasturi Nivalla aina kysyntää, ainakin Suomessa.

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